Grossing over a half-billion dollars in annual sales, Shutterfly's marketing department needed monthly product photo shoots. I was responsible for the Art Direction of these shoots, organized shot lists, hired stylists and photographers, scouted locations. Also contributed catalog layout and other design projects.
Designed POP displays for Fitbit, sold in a variety of retail outlets including Costco, Target and Best Buy. Also created print pieces distributed at sales meetings and events such as CES (Consumer Electronic Show in Las Vegas).
Created covers and spreads for monthly Dell catalog. Art directed and designed a variety of direct mail pieces with circulation of up to 25 million customers.
As part of a 5-member masthead, we shared resources with Time Magazine to create a quarterly supplement about fashion and interior design. Worked under former Glamour Art Director Henry Connell and former Harpers Bazaar Editor-in-Chief, Kate Betts.
Joined this daily deals startup to expand the marketing design capabilities and serve their representatives and customers. The Mother's Day infographic, below, was shown to millions of people in Times Square on a big screen at the NASDAQ building.
La Pitchoune is a small-lot winery in Sonoma County, named after a family home in France. The label, cork, logo and other branding materials reflect the charm of the vinters' story.
Named after an actual historic building in Santa Rosa, CA, Round Barn needed a website and identity that would be as simple as their tagline: to help startups grow. The logo embodies the rustic history and the cutting-edge technology it serves.
Arete Partners is a employment recruitment company devoted to finding elite candidates in the Bay Area.
Created the logo for Stitch Fix's house label, 41 Hawthorn. Dubbed the "Netflix of fashion," Stitch Fix ships a variety of pieces with the 41 Hawthorn label to their customers each month.
Developed identity system for Phylife, a new startup in the Philippines focused on sustainable farming.
An entry-level position at one of the top consumer magazines. A lifetime of learning in two years, and an opportunity to design for millions of readers.
A few examples of what I do for fun: design.